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Editorial Typography

Editorial typography: carousel slides and posters that set themselves

Updated September 18, 20262 min read

How do you animate a Swiss-style carousel slide without masking every line by hand?

Let the layout come from the words. Each headline line gets its own mask sized from the text, the rules and labels snap to one margin grid, and the reveal is staggered from the line count, so retyping the headline rebuilds the whole slide instead of breaking it.

The editorial look is simple to admire and slow to build. A single slide means a matte per headline line, rules trimmed on separately, a typed label and a page counter, all realigned the moment the copy changes. Premiere, Resolve and CapCut have no per-line mask at all.

Five editorial typography presets to start from

Hover any card to play it. Opening one loads it in the editor with every control unlocked.

  • The Ask End Card

    5s

    A colour panel rises, hairlines draw and a heavy headline climbs out of its masks before your handle and call to action land.

  • Carousel Hook Cover

    5s

    The cover slide of a carousel: an ink panel sweeps in, the hook stacks up line by line and a swipe arrow keeps nudging.

  • Question Hook Slide

    4s

    One oversized question fills the grid, line by line, with a small mono prompt and an arrow that asks for the swipe.

  • Announcement Drop

    5s

    A tag box grows around the label, the panel lifts and the announcement rises into place with its date line underneath.

  • Swiss Justified Poster

    5s

    Every line is sized to span the full column, so the words lock into a solid block while hairlines draw between them.

All editorial typography

Which format should you export?

MP4 at 4:5 for Instagram and LinkedIn carousels, 9:16 for Reels and Shorts, 16:9 for YouTube end screens. WebM with alpha when the type sits over footage.

Format
MP4 H.264 · WebM VP9
Alpha
Transparent WebM
Resolution
720p to 8K
Aspect
16:9 · 9:16 · 1:1 · 4:5
License
Commercial use included

Three tips that make it look intentional

  • Keep headlines to two or three short lines. Heavy type at full width reads instantly; a fourth line turns the slide into a paragraph.
  • Use one accent colour for the panel and let ink do everything else. The grid, not the palette, carries the style.
  • Export 4:5 for feed carousels and 9:16 for Reels from the same settings. The grid scales from the short side, so margins stay consistent.

Three things people get wrong

  • Long sentences in the headline field. The type shrinks to fit and loses its weight; move the detail into the subline.
  • Low contrast between panel and ink. Mono labels are small, so they need the strongest pairing in the palette.
  • Changing the page counter by hand on every slide. Set the page and total once per slide so the series stays consistent.

Frequently asked

Do the lines reflow if I change the headline?
Yes. Each line is measured from your text, its mask is sized to it and the stagger is spread across however many lines you type.
Can I use my own brand font?
You can pick any bundled open-license font for the headline and a separate one for the mono labels. Uploaded fonts are not supported yet.

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