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Lower Thirds

Lower thirds: name tags that look like a broadcast

Updated September 18, 20263 min read

How do you add a lower third to a video?

Pick a lower third preset, type the name and role, set your brand colors and font, then export a transparent WebM. Drop it on the track above your interview footage, position it in the lower left, and trim it to the seconds where the speaker is introduced.

A lower third is the fastest credibility upgrade an interview can get. These presets slide a bar, split a line or pop a box behind a name, and they read cleanly at phone size as well as on a monitor.

Five lower thirds presets to start from

Hover any card to play it. Opening one loads it in the editor with every control unlocked.

  • A vertical accent bar grows and the name slides out from behind it, with the role fading in below.

  • A line opens from the center while the name rises above it and the title drops below. Balanced and elegant.

  • A short accent underline draws from the left as the name rises and the role slides down underneath.

  • Solid color boxes wipe on and the text rises into them. A bold, broadcast-style name tag.

  • Italic slanted tags snap in with punchy energy, perfect for gaming, sports and street-style edits.

All lower thirds

How to make one in the browser

  1. 01Open a lower thirds presetBrowse the Lower Thirds category and open the preset closest to what you need. It loads in the editor with every control unlocked.
  2. 02Make it yoursRewrite the text, set your brand colors and font, adjust easing and duration, and switch the aspect ratio for the platform you are posting to.
  3. 03Export the clipChoose MP4 for a normal track or transparent WebM for an overlay, pick a resolution up to 8K, and the file renders on your own machine.

Which format should you export?

Use MP4 when the clip sits on its own track or fills the frame. Use transparent WebM whenever it has to float over your own footage: the alpha channel is real, so no keying or blend mode is needed.

Format
MP4 H.264 · WebM VP9
Alpha
Transparent WebM
Resolution
720p to 8K
Aspect
16:9 · 9:16 · 1:1 · 4:5
License
Commercial use included

Three tips that make it look intentional

  • Introduce a speaker within their first ten seconds on screen and hold the tag for four to six seconds.
  • Keep the role line shorter than the name line so the block stays balanced.
  • Always export transparent WebM: a solid background defeats the point of a lower third.

Frequently asked

What format works in CapCut?
CapCut reads MP4 and WebM. Use the transparent WebM so the name tag floats over your footage.
Can I match the tag to my channel colors?
Yes. Primary, accent and text colors are all editable, along with the font and the timing.
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