Animated captions: keep viewers watching on mute
Updated September 18, 20263 min read
Why do short videos need animated captions?
Most social video is watched without sound, so captions carry the message. Word-by-word styles also hold attention by giving the eye something to follow, which lifts retention on Shorts, Reels and TikTok compared with a static subtitle block.
Captions are the highest-leverage motion graphic in short form. These presets pop each word, highlight a box, type a line and bounce phrases, in your font and your accent color.