Captions & Subtitles

How to Add Animated Captions to a Video

Updated October 30, 20263 min read

Why do short videos need animated captions?

Most social video is watched without sound, so captions carry the message. Word-by-word styles also hold attention by giving the eye something to follow, which lifts retention on Shorts, Reels and TikTok compared with a static subtitle block.

Captions are the highest-leverage motion graphic in short form. These presets pop each word, highlight a box, type a line and bounce phrases, in your font and your accent color.

Five captions & subtitles presets to start from

Hover any card to play it. Opening one loads it in the editor with every control unlocked.

  • Karaoke Pop

    Each spoken word pops and changes color as it is said. The retention-winning caption style for Shorts and Reels.

  • Box Highlight

    A solid color block slides behind the active word. Bold, readable captions that survive any busy footage.

  • Typed Caption

    Captions type themselves out with a blinking cursor, perfect for tutorials, storytimes and tech explainers.

  • Bounce Caption

    Words drop in one by one with a springy bounce and a slight tilt. Playful captions for vlogs and comedy edits.

  • Wave Caption

    The whole line rides a gentle wave while the spoken word glows through a color gradient. Musical and smooth.

All captions & subtitles

Step by step

  1. Pick a caption style

    Karaoke Pop is the default for talking-head clips, since each word pops as its turn comes. Box Highlight stays readable over busy footage because a solid block sits behind the active word. Typed Caption suits tutorials and storytimes, and Bounce Caption suits vlogs and comedy.

  2. Paste the line

    Put up to 160 characters in Text. Items per screen sets how many words share a page. Set Case, Font, Weight and Size, then Accent for the active word, Primary for the block in Box Highlight, and Outline with Secondary for the stroke that keeps white text legible on bright shots.

  3. Match Duration to the voice

    Timing comes from the clip and not from your audio: pages share the clip equally and each word gets an equal slice of its page. So time the spoken sentence, enter that as Duration, up to 30 seconds, and export one clip per sentence. Position and Block width handle layout.

  4. Export over nothing

    Captions start transparent, and they should stay that way. WebM with alpha works in CapCut and in Resolve on most systems. For Premiere Pro or After Effects, export a PNG sequence, since neither opens WebM without a plugin. MP4 cannot store alpha, so it would cover your footage.

  5. Lay them down sentence by sentence

    In CapCut, split the voiceover at each sentence, import the matching WebM onto an overlay track and slide it until the first word lines up. If a line drifts, re-export it with a longer or shorter Duration. In Premiere Pro, bring in the frames with File > Import and Image Sequence.

Where it is used

  • Talking-head clips

    A founder or coach speaking straight to camera in a vertical clip, with a four-word Karaoke Pop block sitting above the lower part of the frame that the app's own interface covers.

  • Tutorials

    A software tutorial with Typed Caption restating each instruction as the narrator says it, so viewers following along silently at work can still keep up with each step.

  • Storytime and comedy

    A comedy storytime where Bounce Caption gives the punchline a physical landing, and a single Accent color pulls attention to the word the joke turns on.

Presets
5
Default duration
5 seconds, up to 30
Text limit
160 characters per clip
Aspect ratios
16:9, 9:16, 1:1, 4:5

Which format should you export?

Transparent WebM. Captions exist over footage, and baking a background into them gives you a black bar you cannot remove.

Format
MP4 · WebM · PNG sequence
Alpha
WebM or PNG sequence
Resolution
720p to 8K
Aspect
16:9 · 9:16 · 1:1 · 4:5
License
Commercial use included

Three tips that make it look intentional

  • Three to five words on screen at a time is the sweet spot.
  • Put the caption block above the platform's own UI, not under it.
  • One highlight color, used only on the word you want stressed.

Three things people get wrong

  • Placing captions in the bottom fifth of a vertical video, where the platform puts the username and the caption text.
  • Showing a whole sentence at once, which removes the word-by-word rhythm that keeps people watching on mute.
  • Using a thin weight. Captions are read at arm's length on a phone in daylight.

Frequently asked

Can I type my own script?

Yes, caption presets take your own lines and time the words across the duration you set.

Which export should I use for Reels?

MP4 at 9:16 for a full-frame caption card, or transparent WebM to lay captions over your own footage.

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